The Book

What it takes to lead companies through existential industry threats and into historic comebacks, as told through the story of 24/7 Real Media

The 24/7 CEO opens in crisis for CEO David J. Moore. After founding 24/7 Media during the early internet boom and growing it to a staggering $1.8 billion market peak, he witnessed the dot-com bubble burst, wiping out his company’s value in the blink of an eye.

But what could have been the end was the beginning of one of the most defiant and ingenious entrepreneurial comeback stories of all time. Refusing to quit, Moore reinvented 24/7 as a technology-driven platform, restoring its value and ultimately selling his company from a position of strength for over half a billion dollars. The 24/7 CEO chronicles how he did it, offering entrepreneurs invaluable lessons in reinvention, resilience, and leadership.

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Book

A Playbook on Survival for Entrepreneurs and Leaders

Moore takes readers on a true hero’s journey, from setting out as a pioneer in digital advertising and staring down entrepreneurial death, to exiting as an industry giant.

The book follows a classic three-act storytelling arc with each part building upon the last, while naturally delivering resonant, evergreen lessons on leadership and resilience, including:

  • Relentless Work Ethic: Building the physical bedrock to fuel your drive.
  • Funding the Vessel: Investing in bodily reserves to prevent burnout.
  • High-Stakes Stamina: Conditioning the mind and body for rapid growth.
  • Shock Absorption: Forging the physical resilience to weather major collapse.
  • Fueling the Comeback: Powering strategic reinvention through daily discipline.
  • Position of Strength: Maintaining peak presence to lead and win.

How Moore Shares His Hard-Won Wisdom

Moore’s voice is that of a pragmatic storyteller who grounds his experience in concrete facts and figures, which allows lessons to emerge organically for readers. He also weaves in relatable humor and a generous spirit that aims to acknowledge and uplift entrepreneurs.

Who Will Benefit Most from This Book

This book is written for leaders and aspiring entrepreneurs who want to solidify their own legacy within the rapidly changing digital advertising, media, and technology industries, including:

  • Entrepreneurs embarking on a new venture
  • C-suite leaders, particularly those navigating market disruption and technological change
  • Venture capitalists
  • Current and aspiring corporate board members

Praise / Endorsements

Ultimately, Dave Moore's journey is a masterclass in the art of the sale. It is a story of grit, humor, and the incredible things that can happen when a person has an unshakable faith—in their product, in their future, and, most importantly, in themselves. It’s the story of why salespeople rule the world.

Randall Rothenberg
CEO Emeritus, Interactive Advertising Bureau (IAB); Author, Where the Suckers Moon: The Life and Death of an Advertising Campaign

In The 24/7 CEO, David demonstrates the importance of optimism and perseverance. Through a riveting account of leading a company through the inflation and bursting of the Internet Dot-Com Bubble, he imparts timeless lessons on leadership and life. This is a must-read, especially for anyone navigating the current AI Technology Platform Shift.

Jonathan Hsu
Business Finance Officer, VP, Google

With The 24/7 CEO, David Moore offers an essential and heartfelt guide to navigating an ever-changing media world and how courageous leadership, undaunted determination, and having an instinctive sense of timing can lead to unpredictably successful outcomes. You may see yourself in these pages.

Paul Inouye
CEO and Founder, Western Hills Partners

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Free Chapter: Preview The 24/7 CEO

The 24/7 CEO chronicles how a CEO led his company through one of the worst collapses in tech history and brought it back to life. Download a free chapter.

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